股权激励方案落地执行
十年股权整理解决方案落地实施

不得不承认，如今线下生意的流量正变得越来越依赖于线上的导流，这就要求品牌方不仅需要把产品做的足够标准化，还得有一套可落地的营销推广策略。相信每个品牌的创始人都希望自己的店可以越开越多，产品能够传播的越来越远。但“开放式”的加盟必然会存在管理难、经营难的问题，这也就必然会存在一定的死亡率，当死店数慢慢超过开店数的时候，也就是品牌破裂之日。

It has to be admitted that the traffic of offline business is becoming increasingly dependent on online guidance, which requires brand owners not only to standardize their products sufficiently, but also to have a set of practical marketing and promotion strategies. I believe every founder of a brand hopes to open more and more stores and spread their products further and further. However, an "open" franchise will inevitably face difficulties in management and operation, which will inevitably lead to a certain mortality rate. When the number of dead stores gradually exceeds the number of opened stores, it is the day when the brand breaks down.

所以，如何最大化的实现对加盟商的控制呢？不是股权、投票权，也不是加盟费、保证金，而是扶持。虽然说起来“扶持”两个字显得有些空洞，但如果能够把这两个字贯彻到加盟服务的体系中，这会是最好的一种共赢方式。“放养式”的加盟更像是培训，培训不需要为结果负责，也不保证学员的水平，更不会帮助学员把知识落地。这种加盟虽然管理成本低，通过大肆营销确实可以快速收割一波小白，但这种模式在信息越来越透明的今天，终将被市场淘汰。

So, how to maximize control over franchisees? It's not equity, voting rights, franchise fees, or deposits, but support. Although the word 'support' may seem hollow, if these two words can be integrated into the franchise service system, it would be the best way for a win-win situation. A 'free range' franchise is more like training, where training is not responsible for the results, does not guarantee the level of the students, and does not help them apply their knowledge. Although this type of franchise has low management costs and can quickly harvest a wave of novices through aggressive marketing, this model will eventually be eliminated by the market in today's increasingly transparent information.

一个真正想和加盟商实现共赢的品牌创始人，对待加盟商的态度不应该像对待学员一样，而更应该像是对待自己的核心员工，这些员工不仅不要你的工资，还以加盟费的形式变相的购买了公司的分红权。这样的员工，你不仅要对他负责，更应该想办法提高他的能力与收入。这个道理和优秀的互联网公司管理模式是一样的。04

A brand founder who truly wants to achieve a win-win situation with franchisees should not treat franchisees like students, but more like their core employees. These employees not only do not want your salary, but also indirectly purchase the company's dividend rights in the form of franchise fees. You should not only be responsible for such employees, but also find ways to improve their abilities and income. This principle is the same as the management model of excellent Internet companies. 04