股权激励方案落地执行
十年股权整理解决方案落地实施

很多连锁品牌的套路都是先做一两家旗舰店，然后就开始大力推广自己的品牌加盟服务。这类商业模式在餐饮行业最为常见，本质还是整个餐饮市场的容量足够大，受众广，而且可选择的细分品类也很多，对于小白创业者来说，算是门槛较低，容易入行的。因此，对于一家餐饮企业，“加盟”可以说是最快扩张与实现盈利的连锁经营模式。

The routine of many chain brands is to first establish one or two flagship stores and then vigorously promote their brand franchise services. This type of business model is most common in the catering industry, essentially because the capacity of the entire catering market is large enough, the audience is broad, and there are also many segmented categories to choose from. For novice entrepreneurs, it is considered to have a low threshold and easy entry into the industry. Therefore, for a catering enterprise, "franchise" can be said to be the fastest expanding and profitable chain operation model.

由于这类加盟普遍是先收取一笔每年固定金额的品牌授权费，然后还有设备、原材料、技术指导等费用，因此，对于企业品牌方来说，这种加盟更像是提供一种服务，本质是交易的逻辑。

Due to the fact that this type of franchise generally charges a fixed annual brand authorization fee, as well as equipment, raw materials, technical guidance, and other fees, for enterprise brand owners, this type of franchise is more like providing a service, essentially the logic of the transaction.

品牌方通常是不会再占加盟商的股权的，这类加盟模式在小吃、饮品的细分类目里较为常见。而许多品牌之所以会选择加盟这种合作模式，还得看企业自身产品的竞争力和差异化，在产品没有充分竞争壁垒的情况下，赚一波加盟商的钱也是明智的选择，但是通常这种品牌生命周期为2~3年不等，加盟商也基本是资金雄厚的小白创业者。但在相对投入较大，且依赖服务与管理的快餐、火锅、烤肉、披萨等大店餐饮类目中，联营或托管的模式是更为普遍的。

Brand owners usually do not hold equity in franchisees anymore, and this type of franchise model is more common in the sub categories of snacks and beverages. And the reason why many brands choose to join this cooperation model also depends on the competitiveness and differentiation of the company's own products. In the absence of sufficient competitive barriers in the product market, it is also a wise choice to earn a lot of money from franchisees. However, the lifecycle of such brands usually ranges from 2 to 3 years, and franchisees are mostly financially strong novice entrepreneurs. But in large restaurant categories such as fast food, hotpot, barbecue, pizza, etc. that require relatively large investment and rely on service and management, the joint venture or custody model is more common.

相当于加盟商承担资金投入，总部品牌方负责人员培训、经营管理，通常这种加盟模式更像是合伙或投资的关系，总部公司占这家店的一小部分股权，加盟商占多数股权。这样双方的利益绑定就更加紧密，总部品牌方也能更好的把控产品与服务质量，保证品牌发展的可持续性。由于餐饮行业毕竟还是依托于产品的，因此，稳定的原材料供应链与加工运输，就成了连锁餐饮品牌在复制扩张中最重要的竞争力。

It is equivalent to franchisees bearing the capital investment, while the headquarters brand is responsible for personnel training and business management. Usually, this franchise model is more like a partnership or investment relationship, with the headquarters company holding a small portion of the store's equity and franchisees holding the majority of the equity. In this way, the interests of both parties are more closely bound, and the headquarters brand can better control the quality of products and services, ensuring the sustainability of brand development. Due to the fact that the catering industry still relies on products, a stable supply chain of raw materials and processing and transportation have become the most important competitiveness for chain catering brands in replicating and expanding.

这种联营与托管的经营模式，正越来越多被一些新兴品牌运用。这种经营模式更像是一种新型的融资手段，靠外部加盟商来承担新店的投入成本，不仅减轻了资金压力，也降低了投资风险。一般在设计这种联营托管的股权架构时，对于总部来说，“控制权”是最核心的诉求，而对加盟商来说，“短期收益”则更加重要。其次还有关于财务的规划问题与退出违约的问题，也要考虑进去。

This joint venture and custody business model is increasingly being used by some emerging brands. This business model is more like a new type of financing method, relying on external franchisees to bear the investment costs of new stores, which not only reduces financial pressure but also lowers investment risks. When designing the equity structure of this joint venture custody, for the headquarters, "control" is the most core demand, while for franchisees, "short-term gains" are more important. Secondly, there are also issues related to financial planning and exit defaults that need to be considered.