顶层设计是一个工程学术语,是指运用系统论的方法,从全局的角度,对某项任务或者某个项目的各方面、各层次、各要素统筹规划,以集中有效资源,高效快捷地实现目标。为什么说合伙股权设计是公司的顶层设计?
Top-level design is an engineering term. It refers to the overall planning of all aspects, levels and elements of a task or a project from the perspective of the overall situation using the method of system theory, so as to concentrate effective resources and achieve the goal efficiently and quickly. Why is the partnership equity design the top design of the company?
传统企业互联网转型,战略和商业模式解决做什么、怎么做,合伙股权设计解决的是谁投资、谁来做、谁收益的问题,这些问题,不但解决了企业的产权问题,也解决了企业的分配问题,还解决了企业的经营管理问题,因此,合伙股权的设计就是企业的顶层设计。
Traditional enterprise Internet transformation, strategy and business model solve what to do and how to do, and partnership equity design solves the problem of who invests, who will do, and who will benefit. These problems not only solve the problem of enterprise property rights, but also solve the problem of enterprise distribution, and also solve the problem of enterprise management. Therefore, the design of partnership equity is the top-level design of the enterprise.
只有股权设计,才能将创始人、合伙人、投资人、经理人的利益绑定在一起;只有股权设计,才能将互联网组织变革中的合伙模式、创客模式、模式落地;只有股权设计,才能将股权价值作为战略坐标,建立竞争优势获得指数级增长。
Only equity design can bind the interests of founders, partners, investors and managers together; Only through equity design can the partnership model, maker model and crowdfunding model in the transformation of Internet organizations be implemented; Only through equity design can we take equity value as a strategic coordinate and establish competitive advantage to achieve exponential growth.
有公司的历史就是有股权的历史,股权伴随每个企业生命周期的每个阶段。工业化时代企业成功在于善用经理人,互联网时代企业成功在于善用股权。
The history of a company is the history of equity. Equity accompanies every stage of the life cycle of every enterprise. The success of enterprises in the industrial era lies in the good use of managers, and the success of enterprises in the Internet era lies in the good use of equity.
我们已经进入了合伙创业的新时代,在这个时代,创始人需要可以并肩作战的合伙人,而公司核心创业团队之间建立“共创”“共担”“共享”、阳光透明、相对公平合理的合伙创业文化,做好合伙人股权分配,有利于吸引合伙人。
We have entered a new era of partnership entrepreneurship. In this era, founders need partners who can fight side by side, and the core entrepreneurial teams of the company should establish a partnership entrepreneurship culture of "co-creation", "co-sharing", "sharing", transparent, and relatively fair and reasonable, and do a good job in partner equity distribution, which is conducive to attracting partners.
同时,国内依然进入企业传承接班的高峰期,如何保证创始人股权传承给下一代,如何保证公司领导人顺利接班,如何保证家族财富增值,都是企业领导人需要考虑的问题,做好股权涉及不仅能解决这些问题,还能在一定程度上提高公司员工的归属感和积极性,使企业创造更大的价值。
At the same time, China is still entering the peak of enterprise succession. How to ensure that the founder's equity is passed on to the next generation, how to ensure the smooth succession of the company's leaders, and how to ensure the increase of family wealth are all issues that need to be considered by enterprise leaders. Doing a good job in equity participation can not only solve these problems, but also improve the sense of belonging and enthusiasm of the company's employees to a certain extent, so that the enterprise can create greater value.