01
01
公平是股权分配的基础
Fairness is the foundation of equity distribution
公平分配股权的根本目的，是为了有效激励各个创始人，提高其参与创业的积极性，把创业项目做好、做大。股权分配不公平的初创公司，基本上很少有能成长起来的，甚至会在还只是构思着准备创业的阶段，就让创始人团队分崩离析。
The fundamental purpose of fair distribution of equity is to effectively incentivize various founders, enhance their enthusiasm for participating in entrepreneurship, and do a good job and expand entrepreneurship projects. Very few startups with unfair equity distribution are able to grow, and even cause the founder team to disintegrate in the stage of just planning to start a business.
山东企业股权分配的公平性，取决于“创始人贡献及其市场价值是否与股东获得的股权相匹配”。这是股权分配的基础。公平是一种心理需求，既包括对自己付出和收获的感受，也包括看到他人付出和收获后的感受。确保创始人的贡献及其市场价值与股权相匹配，目的在于尽可能让创始人既满足于自己的股权比例，也不会愤懑于别人的股权比例。
The fairness of equity distribution in Shandong enterprises depends on whether the founder's contribution and market value match the equity obtained by shareholders. This is the basis for equity distribution. Fairness is a psychological need that includes both the feeling of one's own efforts and gains, as well as the feeling of seeing others' efforts and gains. Ensure that the founder's contribution and market value match their equity, with the aim of ensuring that the founder is satisfied with their own equity ratio as much as possible and not resentful of others' equity ratio.
02
02
公平不等于平均数
Fairness does not equal the average
公平分配股权，不等于平均分配股权。因为各个创始人的贡献及其市场价值，很难说是完全一样的。既然每个人的贡献不一样，那么平均地分配股权就是不公平的。
Fair distribution of equity does not equal equal equal distribution of equity. It is difficult to say that the contributions and market value of each founder are exactly the same. Since everyone's contribution is different, evenly distributing equity is unfair.
平均分配股权，很多时候并不是真正的商业决策，而更多的只是人情上的妥协。因为大家不好意思协商和量化各自的贡献，或者漫天要价而不能理性地看待各自的贡献，为了能把团队拼凑起来，而凑合出来的一个股权结构。
Allocating equity equally is often not a true business decision, but rather a compromise on human relationships. Because everyone is hesitant to negotiate and quantify their respective contributions, or cannot view their contributions rationally due to excessive demands, in order to piece together the team and create a shareholding structure.
这种股权结构从一开始就是“凑合”，那将来必然会再次引发争执。大部分时候，关于股权的争执，要么会让某些遭受不公的创始人正当利益受损，那么更会让企业被完全拖垮。
This equity structure has been a 'fit in' from the beginning, which will inevitably lead to further disputes in the future. Most of the time, disputes over equity will either harm the legitimate interests of some founders who have suffered injustice, or even bring the company down completely.
03
03
平均等于低效
Average equals low efficiency
平均分配股权，每个人都有发言权，但每个人都没有绝对的控制权。这也意味着，一旦发生争执，创始人之间几乎不可能达成一致意见。对于大多数创业团队而言，一旦发生无法解决的争执，很容易发生某些团队成员收拾好东西径自离开创业项目的情况，而这往往会导致本来前途明朗的创业项目瞬间分崩离析。回过头看看，从古至今，专制社会有“帝王”，即使是民主时代也会选举一个“总统”，可见任何团队或社会都需要一个“拿主意”的人。
Distribute equity equally, with everyone having a say, but no one having absolute control. This also means that once a dispute arises, it is almost impossible for the founders to reach a consensus. For most entrepreneurial teams, once there is an unresolved dispute, it is easy for some team members to pack up their belongings and leave the entrepreneurial project, which often leads to the sudden collapse of the originally promising entrepreneurial project. Looking back, from ancient times to the present, authoritarian societies have had "emperors", and even in democratic times, a "president" is elected, indicating that any team or society needs a "mind maker".
所以，创始人团队中，必须有某个人“一股独大”，当然，不用大太多，多一点点、可以产生控制权就可以。毕竟股权不仅与决策权、控制权有关，也与财产收益相关，多太多，在财产收益上就不一定公平了。
So, in the founder team, there must be someone who is "dominant", of course, not too much, just a little more to generate control. After all, equity is not only related to decision-making power and control power, but also to property returns. If there are too many, it may not be fair in terms of property returns.
04
04
信任是合伙的基础
Trust is the foundation of partnership
信任是合伙的基础，一方面，要求创始人之间如果决定开始合作创业了，就好互相信任。“用人不疑，疑人不用”在这里也同样适用。另一方面，建议创始人在寻找合作伙伴时，好拉那些值得信任的人入伙，所以，创始人好与那些在创业前已经长期认识、有过合作经历、互相非常了解的人合作创业。
Trust is the foundation of partnership. On the one hand, it requires founders to trust each other if they decide to start a collaborative venture. The same applies here as' no doubt about hiring, no doubt about people '. On the other hand, it is recommended that founders, when searching for partners, should attract trustworthy individuals to join in. Therefore, founders should collaborate with those who have known each other for a long time, had cooperation experience, and had a good understanding of each other before starting a business.
That's all we need to explain about the equity distribution trap in startups. We hope it can help you. For more information, please visit our website http://www.lushangyun.com consulting service
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