股权激励方案落地执行
十年股权整理解决方案落地实施

很多连锁品牌在初期都是先做一两家旗舰店，然后就开始大力推广自己的品牌加盟服务。这类商业模式在餐饮行业最为常见，普遍是先收取一笔固定金额的品牌授权费，然后还有设备、原材料、技术指导等费用。

Many chain brands initially establish one or two flagship stores, and then vigorously promote their brand franchise services. This type of business model is most common in the catering industry, generally charging a fixed amount of brand authorization fee first, followed by equipment, raw materials, technical guidance and other fees.

相当于加盟商承担资金投入，总部品牌方负责人员培训、经营管理。而这种加盟模式更像是合伙或投资的关系，总部公司占这家店的一小部分股权，加盟商占多数股权。这样双方的利益绑定就更加紧密，总部品牌方也能更好的把控产品与服务质量，保证品牌发展的可持续性。

Equivalent to franchisees bearing financial investment, the headquarters brand is responsible for personnel training and business management. And this franchise model is more like a partnership or investment relationship, where the headquarters company holds a small portion of the equity in the store, while franchisees hold the majority equity. In this way, the interests of both parties are more closely bound, and the headquarters brand can better control the quality of products and services, ensuring the sustainability of brand development.

三级股权结构设计

Third level equity structure design

1、总部机构股权

1. Equity of headquarters institutions

总部机构股权可以采用有限合伙模式，总部机构股东一般是核心管理人员、长期看好公司发展的战略投资者。

The equity of headquarters institutions can adopt a limited partnership model, and the shareholders of headquarters institutions are generally core management personnel and strategic investors who have a long-term outlook on the company's development.

2、区域公司股权融资

2. Equity financing of regional companies

区域公司保留51%以上的控制权，便于财务报表合并，做大总部营业收入，同时又通过释放股权，引入了外部资金。

Regional companies retain more than 51% of their control, facilitating financial statement consolidation and increasing headquarters revenue, while also releasing equity and introducing external funds.

3、门店经营分成模式

3. Share sharing model for store operation

门店若采用子公司的模式，可以保留50%以上的控股权；若是采用分公司的形式，可以采用经营收益分成的模式，即门店的投资者以经营收益分红获取回报。

If the store adopts a subsidiary model, it can retain more than 50% of the controlling stake; If it is in the form of a subsidiary, the model of operating income sharing can be adopted, where investors in the store receive returns through operating income dividends.

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