经常会有企业家咨询哪一种股权激励模式好,其实每种股权激励模式都有其独特的优点,同时也存在不足之处。就像人们穿衣服一样,没有哪-件衣服是看并适合任何人穿的,每个人只有选择适合自己当时的身高三围、肤色、年龄和场合的衣服,才会有好的效果。如果一位女明星当选为人大代表,在参加人大代表会议时,穿着暴露而性感,即使再妖艳美丽也会让人觉得非常不合时宜。所以一旦选择错误,不但达不到理想的效果可能还会产生不利的后果。我们只有深入了解每种股权激励的优点和不足全面了解企业所处的发展阶段、员工现状、财务状况、行业特点、发展规划及股权治理结构等情况后才能选择适合企业当前阶段的股权激励模式。检验一个股权激励方案实施是否成功主要是看以下三点:(1)是否明显调动公司全体员工的工作积极性;(2)是否如期达到公司既定的战略目标或业绩目标;
Entrepreneurs often consult about which equity incentive model is better, but in fact, each equity incentive model has its unique advantages and disadvantages. Just like people wearing clothes, no piece of clothing is the best looking and suitable for anyone to wear. Only by choosing clothes that are most suitable for one's height, skin color, age, and occasion at the time can one achieve the best results. If a female celebrity is elected as a representative of the National People's Congress, she will dress exposed and sexy when attending the National People's Congress meeting, even if she is seductive and beautiful, it will feel very inappropriate. So once the choice is wrong, not only will it not achieve the desired effect, but it may also have adverse consequences. We can only choose the most suitable equity incentive model for the current stage of the enterprise after deeply understanding the advantages and disadvantages of each type of equity incentive, comprehensively understanding the development stage, employee status, financial situation, industry characteristics, development planning, and equity governance structure of the enterprise. The success of implementing an equity incentive plan mainly depends on the following three points: (1) whether it significantly stimulates the work enthusiasm of all employees of the company; (2) Whether the company's established strategic or performance goals have been achieved as scheduled;
(3)是否能够促进公司形成优胜劣汰的用人机制。
(3) Can it promote the formation of a survival of the fittest employment mechanism in the company.
当企业在实施股权激励一段时间后,公司的许多具体情况可能会出现较大变化,再次启动后续的股权激励时应当重新思考原来的股权激励模式是否仍然适合。如果不再适合,企业就应该及时调整并重新选择更适合的股权激励模式。哲学家赫拉克利特说:“人不能两次踏进同一条河流。”因为当人第二次进入这条河时,是新的水流而不是原来的水流在流淌。公司的发展变化也是一样不断变化的,如果公司变化了,而股权激励模式未及时调整,就像一个15岁的人还穿着他12岁时的衣服一样不合身,一定会很不舒服。
After implementing equity incentives for a period of time, many specific situations of the company may undergo significant changes. When initiating subsequent equity incentives, it is necessary to reconsider whether the original equity incentive model is still suitable. If it is no longer suitable, enterprises should adjust and choose a more suitable equity incentive model in a timely manner. Philosopher Heraclitus said, "A man cannot step into the same river twice." Because when a man enters this river for the second time, it is the new water flow rather than the original water flow. The development and changes of the company are also constantly changing. If the company changes and the equity incentive model is not adjusted in a timely manner, it will be like a 15 year old person still wearing their 12 year old clothes that do not fit well, and it will definitely be very uncomfortable.
在设计方案时要多考虑实施过程中可能面临的各种特殊情况,紧紧抓住每个细节。让规则紧扣现实生活,才能使规则落地生根!
When designing a plan, it is important to consider various special situations that may arise during the implementation process and firmly grasp every detail. Only by keeping rules closely linked to real life can rules take root!
一个好的股权激励方案,应该让员工有长期希望,同时抛弃不切实际的分肥与暴富幻想。如果让少数人暴富,让多数人失望,就会种下不安的种子。
A good equity incentive plan should provide employees with long-term hope, while abandoning unrealistic dreams of wealth distribution and windfall. If a few people become wealthy and the majority are disappointed, it will sow the seeds of unease.
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