股权激励方案落地执行
十年股权整理解决方案落地实施

请神容易送神难，创业者应该慎重按照合伙人的标准发放股权。

Inviting God is easy, but sending God is difficult. Entrepreneurs should carefully distribute equity according to the standards of partners.

（1）资源承诺者

(1) Resource Promisers

很多创业者在创业早期，可能需要借助很多资源为公司的发展起步，这个时候容易给早期的资源承诺者许诺过多股权，把资源承诺者变成公司合伙人。

Many entrepreneurs in the early stages of entrepreneurship may need to rely on a lot of resources to start the company's development. At this time, it is easy to promise too much equity to early resource pledgers, turning them into company partners.

创业公司的价值需要整个创业团队长期投入时间和精力去实现，因此对于只是承诺投入资源，但不全职参与创业的人，建议优先考虑项目提成，谈利益合作，而不是股权绑定。

The value of a startup company requires the entire startup team to invest time and energy in the long term. Therefore, for those who only promise to invest resources but do not participate in entrepreneurship full-time, it is recommended to prioritize project commissions and discuss interest cooperation, rather than equity binding.

（2）兼职人员

(2) Part time personnel

对于技术NB、但不全职参与创业的兼职人员，按照公司外部顾问标准发放少量股权。如果一个人不全职投入公司的工作就不能算是创始人。任何边干着他们其它的全职工作边帮公司干活的人只能拿工资或者工资“欠条”，但是不要给股份。如果这个“创始人”一直干着某份全职工作直到公司拿到风投，然后辞工全职过来公司干活，他（们）和第一批员工相比好不了多少，毕竟他们并没有冒其他创始人一样的风险。

For part-time employees with technical expertise but not full-time participation in entrepreneurship, a small amount of equity will be issued according to the standards of external consultants of the company. If a person does not work full-time in a company, they cannot be considered a founder. Anyone who helps the company while doing their other full-time jobs can only receive wages or IOUs, but not shares. If the founder keeps working full-time until the company gets a venture capital, and then resigns to work full-time, they are not much better than the first batch of employees, after all, they have not taken the same risks as other founders.

（3）天使投资人

(3) Angel investors

创业投资的逻辑是：（1）投资人投大钱，占小股，用真金白银买股权；（2）创业合伙人投小钱，占大股，通过长期全职服务公司赚取股权。简言之，投资人只出钱，不出力。创始人既出钱（少量钱），又出力。因此，天使投资人股票购股价格应当比合伙人高，不应当按照合伙人标准低价获取股权。

The logic of venture capital is: (1) Investors invest large amounts of money, occupy small stocks, and buy equity with real gold and silver; (2) Entrepreneurial partners invest small amounts of money and hold large shares, earning equity through long-term full-time service to the company. In short, investors only contribute money and do not contribute. The founder provides both a small amount of money and effort. Therefore, angel investors should purchase stocks at a higher price than partners and should not acquire equity at a lower price according to partner standards.

这种状况容易出现在组建团队开始创业时，创始团队和投资人根据出资比例分配股权，投资人不全职参与创业或只投入部分资源，但却占据团队过多股权。

This situation can easily occur when a team is formed to start a business, and the founding team and investors allocate equity based on the proportion of investment. Investors do not participate in the entrepreneurship full-time or only invest some resources, but occupy too much equity in the team.

（4）早期普通员工

(4) Early ordinary employees

给早期普通员工发放股权，一方面，公司股权激励成本很高。另一方面，激励效果很有限。在公司早期，给单个员工发5%的股权，对员工很可能都起不到激励效果，甚至认为公司是在忽悠、画大饼，起到负面激励。

Granting equity to early ordinary employees, on the one hand, results in a high cost of equity incentives for the company. On the other hand, the incentive effect is very limited. In the early days of the company, giving 5% equity to individual employees may not have a motivational effect on them, and even the company may be seen as deceiving and creating negative incentives.